Website Worksheet Tell us more about you and your project. Your ObjectiveA website is an extension of your brand, and we encourage you to think of it as an employee. This is your chance to tell us why you need it and what you hope to accomplish with it. The more information you give us here, the better the solution we will be able to provide. You can ignore any questions that are not relevant.Your Company at a GlanceWhat’s the name of your company?What does your company do? What are the products and services you offer?Who are the decision makers for this website project?What budget have you allocated for this website project?Be realistic and honest. Your website project is an investment. We will tell you what we can and cannot do.Under $1K$1K - $3K$3K - $5K$5K - $10K+$10KYour PurposeGive us your main reasons for needing a new website.What Are Your Goals For This Project?If you begin this project with the end in mind, it helps ensure we are all on the same page and moving in the same direction. Setting goals initially that are clearly defined, measurable, relevant, practical, and timely is the best approach to achieving your maximum return on investment. With this in mind, what are the top 5 business goals you want to achieve with your new website? Examples: 25% increase in new website visitors in 6 months, 30% increase in social shares of blog posts this year, reduce advertising costs by 15% in 3 monthsGoal #1Goal #2Goal #3Goal #4Goal #5Is there anything about your current site that serves the business well and if so, why?Your CustomerWho Are We Doing This For? Identifying your ideal customers you will assist in the development and design of your website project. By clearly defining your customer, you know what to expect your customer to do when they go to your site.Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests? What is their geographic location?What are the top 5 reasons your ideal customer will visit your website?Identifying your ideal customer is an essential first step. But knowing what your ideal customer values when deciding on a product or service is just as important. Examples: research product information, get contact details, ask questions about services, see reviews, get pricing, etc.Your Design ConceptYour website is a window into your company. It promotes your business culture and ideals to website's visitors. Tell us what impression you want to leave.When visitors interact with your brand, how do you want them to feel? Secure or adventurous, excited or subdued, exclusive or accessible, chic or traditional?Do your competitors have websites? If so, list them here so we can make sure your website stands out!Tell us about your competitors. Who else is competing for the attention of your ideal customer? What are they doing that you think is working?Your Design Inspiration: Are there any websites with a particular design you like? What is it about the design catches your eye?Define Your SuccessYou cannot adequately measure your return on investment without clearly defining what success means to you.If 12 months from now, we are celebrating a successful website strategy, what will that look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.Is there anything we have not covered? If so, please let us know.Name First Last Email Δ
