Transferring Your Copyright: How to Profit From Your Creative Works

28 July 2021||Jenn McNeely||Branding,Intellectual Property,Small Business,Tips and Tricks

Hi Legacy Builders! Welcome to the second lesson of the copyright chapter of the IP for Business Blueprint Course. I’m Jenn McNeely with JWM Designs and marketing, and in this video lesson, I talk about how you can transfer your copyright ownership rights for profit. Before you watch this video, make sure that you’ve watched the prior lesson, where I discuss copyright, what they are, what can be copyrighted, and the difference between a registered and unregistered copyright. https://youtu.be/4E-Hdtf4Rug

Just because you create copyrighted materials, whether it’s a photograph, a novel, computer software, video, song, doesn’t mean that you are equipped to maximize the potential profits from it. Oftentimes, the best way to take economic advantage of your creative work is to transfer all or part of your ownership rights to someone else. This can be done by assigning or licensing your rights. Copyright owners have what is considered a bundle of rights in their creative works that can be transferred in whole or in part to someone else. Those rights include the right to reproduce, distribute, perform, display, or prepare derivatives or adaptations of the work. Each of those rights has an economic value associated with them that can allow the copyright owner to profit from the work. Like other forms of personal property, the owner of a copyright can transfer control over the use of the copyright to another person or entity.

There are two main ways a copyright owner can transfer their ownership rights. They can assign their rights to someone else, or they can license part of their rights to someone else. Think of your copyrights as a house. You can transfer the whole house to someone else, which is like an assignment, or you can rent one or more rooms in the house, which is similar to a license.

What You Can Expect: Each week I will post a new chapter on my blog and my YouTube Channel. Be sure to download the e-notebook for this course. It is packed with so much information and with space for you to take notes.

Link to e-notebook: https://bit.ly/2SIufR8

Jenn McNeely

Since I can remember, I have always enjoyed challenging myself to never be confined to one industry or career. Stepping out of my comfort zone and pushing myself to learn new skills has been a staple of my personality and my approach to life. My absolute favorite part of what I do is interacting with new people and learning more about their businesses and interests.

I help clients do more than set up a website. I help them launch their businesses. I am there for my clients before, during, and after the launch to be a resource to them. My goal is for my clients to see a return on their investment of time and financial resources. It is not enough for me to create a beautiful website for my clients. My costs are directly related to what I believe it will take to reach my client’s goals. This may mean that companies like [insert low-cost company name here] will undercut me with lower prices, but I’m okay with that. Often times their fees eventually surpass mine once you add in all the elements that I provide wholesale.

Growing your online presence from scratch takes time but when done correctly will generate great returns. I am a firm believer in transparency with my clients and want them to truly understand what it means to work with me. So, here’s to trusting the process and taking client’s businesses to the next level.